Category Archives: Uncategorized

Inside the Oscar Mayer Wienermobile – AL.com

HUNTSVILLE, ALabama - You may have seen the Oscar Mayer Wienermobile rolling down the highway or in a parking lot during a promotional event such as the grand opening of the new Walmart in Huntsville last week. You may have even posed with family and friends for a photo beside this famous vehicle. But have you ever seen the inside of the Wienermobile?

The brightly colored interior with the sky blue ceiling “there are always blue skies in the Wienermobile” makes you smile. After all, when you ask what kind of mileage the Wienermobile gets you are told “1,000 smiles to the gallon.” The floor features a ketchup and mustard runway with condiment splattered carpeting. Hotdoggers, the official term for drivers wear “meatbelts” instead of seatbelts, and during parades can stand and wave out the “bunroof” rather than a sunroof.

This particular wiener on wheels is one of six making trips around the country for Oscar Mayer as part of their marketing strategy. Based out of Madison, Wisconsin (the Oscar Mayer headquarters) the hotdoggers graduate from Hot Dog High and hit the road as ambassadors for Kraft Foods. Mounted on a Chevy truck chassis, the Wienermobile is 27 feet long and weighs in at 7 tons.

There is now a free app available for your smartphone or tablet called Wienermobile. The app was developed in response to the three questions the Wienermobile drivers are most asked – where is the Weinermobile, can I take a photo with the Weinermobile and can I drive the Wienermobile? Using the app you can find the Wienermobile’s location, insert the Weinermobile in a photo you take and virtually drive the Wienermobile in a racing game. You can also get bonus points for the game by scanning Oscar Mayer products using your phone.

If being a hotdogger sounds like a job you would relish, check out the qualifications and apply for one of 12 annual driver positions available here.

Meet the Famous 27-Foot Wienermobile by Oscar Mayer [Video] – autoevolution

For over 125 years, Oscar Mayer has been one of America’s most popular meat and cold cut production companies. Apart from their famous hot dogs and sandwiches with ham, the Chicago-based food maker is renowned for their greatest branding contribution which is the custom-built Wienermobile they built in 1936. The folks from Gear Patrol have recently taken a ride with the vehicle and it turns out it’s quite cool.


Initially, it was designed for the Chicago of the 1930s, but nearly 90 years later the famous car is still rolling around spreading fun, handing out Wiener Whistles and making everyone smile. As you probably already figured out, the car was custom-built to take the shape of a giant hot dog on wheels. However, its size has grown significantly over the years, as the vehicle is now 11 feet (3.35 meters) tall, 27 feet (8.2 meters) long and just over 14,000 pounds (6,350 kg).


Powered by a 6.0-liter V8 engine, the massive wurst’s shell is made out of custom-made fiberglass, while inside there’s a ketchup-and-mustard-styled carpet, hot dog-shaped dashboard and blue sky ceiling. Gear Patrol had the chance to ride along with two hotdoggers, “Spicy Salami Spencer” and “Jess Cooking,” who were actually on a long 40,000 mile road trip.


The Wienermobiles go way back


Before you watch the Gear Patrol’s video, let us look back in history for a second here. The first version of the hot dog-shaped famous vehicle was created in 1936 by Oscar’s Mayer’s nephew, Carl G. Mayer, and variants are still used by the Oscar Mayer company today. In the 1950s Oscar Mayer and the Gerstenslager Company created several new vehicles using a Dodge chassis or a Willys Jeep chassis. One of these models is on display at the Henry Ford Museum in Dearborn, Minnesota.


Late 60s and the beginning of the 70s new Wienermobiles were built on a Chevrolet motor home chassis and featured Ford Thunderbird taillights. The 1969 vehicle was also the first one to travel to foreign countries. With the years passing, more efficient vehicles were built, switching to fiberglass and styrofoam models, with the latest models having GPS navigation device, an audio center with wireless microphone and a horn that plays the Wiener Jingle in 21 different genres.

Oscar Mayer Wienermobile Makes Stop in Corpus Christi – KZTV Action 10 News





18 hours 41 minutes ago







CORPUS CHRISTI – The Oscar Mayer Wienermobile paid a visit to Corpus Christi Sunday.

Folks stopped by the Walmart on Staples to get a tour inside the Wienermobile. It’s just one of six traveling the nation.

The vehicle is 27 feet long.

While there are not actually any hot dogs on-board, they were handing out the iconic Wienerwhistle.

Joe Zerka, the driver of the Wienermobile, or hotdogger, has plenty of stories from the road, but is constantly heart warmed how the vehicle brightens the days of adult and children alike. “Going to a gas station you wouldn’t believe what happened. This woman pulls up and she goes my daughter has cancer and you just made her day. When you hear that, you’re just like wow I just came to get gas and you’re hearing someone share this amazing story with you.”

Oscar Mayer has a new app out that allows you to see their route and even play a game where you can drive the Wienermobile.


Oscar Mayer Wienermobile Makes Stop in Corpus Christi – KRIS Corpus Christi News





3 hours 34 minutes ago







CORPUS CHRISTI – The Oscar Mayer Wienermobile paid a visit to Corpus Christi Sunday.

Folks stopped by the Walmart on Staples to get a tour inside the Wienermobile. It’s just one of six traveling the nation.

The vehicle is 27 feet long.

While there are not actually any hot dogs on-board, they were handing out the iconic Wienerwhistle.

Joe Zerka, the driver of the Wienermobile, or hotdogger, has plenty of stories from the road, but is constantly heart warmed how the vehicle brightens the days of adult and children alike. “Going to a gas station you wouldn’t believe what happened. This woman pulls up and she goes my daughter has cancer and you just made her day. When you hear that, you’re just like wow I just came to get gas and you’re hearing someone share this amazing story with you.”

Oscar Mayer has a new app out that allows you to see their route and even play a game where you can drive the Wienermobile.


Emergency drill scheduled at Oscar Mayer plant – Quad City Times

Workers and first-responders will participate in an emergency drill Friday morning at the Kraft Foods-Oscar Mayer plant in Davenport.

The drill is expected to start at 9 a.m. at the plant at 1337 W. 2nd St. The drill will involve a simulated ammonia release at the plant.

The Davenport Fire Department will participate in the drill with Kraft employees, and residents should expect to see emergency vehicles around the plant during the drill.

The Oscar Mayer Brand Ventures Into Classic Italian Sandwich Making With ‘Old … – MarketWatch

HEADLINE2Brand Launches Four New Pepperoni and Salami Varieties in Sandwich-Ready Slices

MADISON, Wis., Aug. 18, 2014 /PRNewswire/ -- Today, theOscar Mayerteam introduces a line of deli meats that add spice and flavor to everyday lunches for the entire family.  Just in time for back-to-school season, the brand is launching the Old World Style line with four distinct flavors, including Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.

Over the past decade, sandwiches have gained popularity as a household meal option, with the average American eating 25 percent more sandwiches now than in 20061.  Add to that the fact that more Americans are looking for bold and globally inspired cuisine, and the Old World Style products provide a convenient option for flavorful, on-the-go meals that can be made in the comfort of one's own home.

"There's no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  "We want to help food fans revamp their brown-bag-lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy."

While the Old World Style meats add flavor and zest to Italian-style sandwiches, they are also an excellent source of protein, with up to 8 grams in each serving.

Consumers can find Oscar Mayer Old World Style products in the refrigerated meat section of major grocery stores nationwide.  The line includes distinct packaging to enhance the old-world look and feel, and all four varieties come in a 4 oz. package with an SRP of $3.29.  Visit OscarMayer.com for more information on all Oscar Mayer product offerings.

About Kraft Foods Group Kraft Foods Group, Inc.












KRFT, -0.31%










is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

1 – Source: NPD Eating Trends in America 2012, Technomic Sandwich Trends report 2012 

SOURCE Kraft Foods Group, Inc.

Copyright (C) 2014 PR Newswire. All rights reserved














The Oscar Mayer Brand Ventures Into Classic Italian Sandwich Making With ‘Old … – MarketWatch

HEADLINE2Brand Launches Four New Pepperoni and Salami Varieties in Sandwich-Ready Slices

MADISON, Wis., Aug. 18, 2014 /PRNewswire/ -- Today, theOscar Mayerteam introduces a line of deli meats that add spice and flavor to everyday lunches for the entire family.  Just in time for back-to-school season, the brand is launching the Old World Style line with four distinct flavors, including Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.

Over the past decade, sandwiches have gained popularity as a household meal option, with the average American eating 25 percent more sandwiches now than in 20061.  Add to that the fact that more Americans are looking for bold and globally inspired cuisine, and the Old World Style products provide a convenient option for flavorful, on-the-go meals that can be made in the comfort of one's own home.

"There's no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  "We want to help food fans revamp their brown-bag-lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy."

While the Old World Style meats add flavor and zest to Italian-style sandwiches, they are also an excellent source of protein, with up to 8 grams in each serving.

Consumers can find Oscar Mayer Old World Style products in the refrigerated meat section of major grocery stores nationwide.  The line includes distinct packaging to enhance the old-world look and feel, and all four varieties come in a 4 oz. package with an SRP of $3.29.  Visit OscarMayer.com for more information on all Oscar Mayer product offerings.

About Kraft Foods Group Kraft Foods Group, Inc.












KRFT, +0.03%










is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

1 – Source: NPD Eating Trends in America 2012, Technomic Sandwich Trends report 2012 

SOURCE Kraft Foods Group, Inc.

Copyright (C) 2014 PR Newswire. All rights reserved














The Oscar Mayer Brand Ventures Into Classic Italian Sandwich Making With ‘Old … – MarketWatch

HEADLINE2Brand Launches Four New Pepperoni and Salami Varieties in Sandwich-Ready Slices

MADISON, Wis., Aug. 18, 2014 /PRNewswire/ -- Today, theOscar Mayerteam introduces a line of deli meats that add spice and flavor to everyday lunches for the entire family.  Just in time for back-to-school season, the brand is launching the Old World Style line with four distinct flavors, including Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.

Over the past decade, sandwiches have gained popularity as a household meal option, with the average American eating 25 percent more sandwiches now than in 20061.  Add to that the fact that more Americans are looking for bold and globally inspired cuisine, and the Old World Style products provide a convenient option for flavorful, on-the-go meals that can be made in the comfort of one's own home.

"There's no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  "We want to help food fans revamp their brown-bag-lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy."

While the Old World Style meats add flavor and zest to Italian-style sandwiches, they are also an excellent source of protein, with up to 8 grams in each serving.

Consumers can find Oscar Mayer Old World Style products in the refrigerated meat section of major grocery stores nationwide.  The line includes distinct packaging to enhance the old-world look and feel, and all four varieties come in a 4 oz. package with an SRP of $3.29.  Visit OscarMayer.com for more information on all Oscar Mayer product offerings.

About Kraft Foods Group Kraft Foods Group, Inc.












KRFT, +0.09%










is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

1 – Source: NPD Eating Trends in America 2012, Technomic Sandwich Trends report 2012 

SOURCE Kraft Foods Group, Inc.

Copyright (C) 2014 PR Newswire. All rights reserved